Here is exactly what you get. No jargon.
This page explains everything in plain English — no tech-speak, no waffle.
What is "Website as a Service" (WaaS)?
It means you don't pay a huge lump sum for a website upfront. Instead, you pay a small joining fee, then a manageable monthly amount — a bit like a phone contract rather than buying a handset outright. The website is kept up to date, looked after and improved every month, rather than being built once and left to gather dust.
What do I actually get?
A proper website, professional photos of your actual work and a Google listing that is set up properly so people searching nearby can find you.
What does it cost ?
A low joining fee, then a monthly amount — both agreed and written down before anything starts. Three small costs are paid directly by you and are not part of the monthly fee: the Wix hosting plan, your domain name and business email if you want one. All explained upfront, nothing sprung on you later.
What do I not have to worry about?
The technical side. Hosting, security, updates, SEO and keeping the Google listing current — not one of these they are all handled.
How long does it take?
Usually 3 to 6 weeks from your photos and content being ready to the site going live.
What if I need to change something after it's live?
Ring. That is the whole point of the monthly fee — ongoing changes are included and the phone gets answered.
Straight-Talk Glossary
Any technical word that might come up, explained in one line — no waffle.
SEO (Search Engine Optimisation)
Making a website easier for Google to understand, so it shows up when someone nearby searches for what the business does.
GEO (Generative Engine Optimisation)
The same idea as SEO, but for AI tools like Google's AI Overviews, which increasingly answer questions directly rather than just listing links.
GBP (Google Business Profile) / GBP Optimisation
The free Google listing that shows a business's address, phone number, opening hours and reviews on Maps and in search results. Optimising it means every field is properly filled in, not left blank.
Schema markup / structured data
Hidden code added to a website that tells Google exactly what the content means — that a phone number is a phone number, an address is an address — rather than Google having to guess.
Alt text
A short written description added to every image, mainly for people using screen readers, but also read by Google to understand what a photo shows.
Map pack
The block of three local businesses with a map that Google shows at the top of a nearby search, above the normal list of results.
Meta title & meta description
The blue link and short summary shown under a page in Google search results — written to make someone want to click through.
Focus keyword
The main phrase a page is written to be found for — for example "dog groomer Bishop's Stortford" — used to guide that page's title, headings and content.
Mobile-first
Building a website to work properly on a phone screen first, then checking it on a desktop — because most local searches happen on a mobile.
Organic search
Search results Google shows because they are genuinely relevant, not because anyone paid for them — different from paid ads.
AI Overviews
The AI-written summary Google now shows at the top of some search results, answering the question directly instead of just listing websites.
Local search
Searches with a clear local intent — "plumber near me", "dog groomer Sawbridgeworth" — where Google prioritises nearby businesses.
Retainer
The manageable monthly amount paid to keep a website looked after, updated and improved, rather than one big bill and then silence.
Core Web Vitals
Google's measurements of how fast and smoothly a website loads and behaves. A slow or jumpy site scores badly and can be pushed down the search results.
NAP consistency
Making sure a business's Name, Address and Phone number are written exactly the same way everywhere online — Google trusts a business more when they all match.